Award categories

Before preparing your entry please take time to read the How to Enter and Useful Advice pages on this website. Please remember that the closing date for entries is September 30 2021.


Sector categories

The best overall project executions by market sector – reflecting strategy, technical and creative decision-making, choice of network or sites, and results:

  • Corporate & Workplace (including business exhibitions and events)
  • Digital Out Of Home Media – sponsored by Sightcorp
  • Education & Healthcare (including libraries)
  • Hotels, Resorts, Theme Parks & Attractions
  • Museums & Historic Sites
  • Public Spaces (including airports, mass transport, convention and exhibit centers and malls)
  • Retail (including retail banking and restaurants) – sponsored by Sightcorp
  • Sports & Entertainment Venues
  • Sector specific response to Covid-19


Content & Creativity

To find the best of the campaigns and content: informing, entertaining and enhancing the customer experience. The judges will decide the winners based on:

  • Creative Execution – creative for brand advertising and media
  • Creative Execution – creative for other marketing or communication purposes – including workplaces, health, education, exhibitions and events, public spaces, etc
  • Creative Execution – creative for visual experience, including public art
  • Creative Execution – visualization of dynamic, integrated data for business purposes and utility (such as automated ferry schedules, control access into stores via sensors, or capacity notices)
  • Creative Execution – creative response to Covid-19
  • Creative Technical Achievement – including projection mapping, or new display/playback technology


Technical Design & Innovation

To find the best innovation across digital signage, including manufacturers, installers, network providers and content providers. Again, the judges may decide that there should be more than one winner as entrants must evidence technical advances in any of the following areas of expertise:

  • Technical Advances and Innovation in Display and Other Devices
  • Technical Advances and Innovation in Management Software, Data Integration and AI – sponsored by Sightcorp
  • Engineering Design for Installed Projects
  • Technical response to Covid-19


Outstanding Individual or Company – sponsored by SIXTEEN:NINE

Nominations are invited from around the world. If you know someone or some company is doing brilliant work to improve digital signage then you should put their name forward using the nomination form. Please note: the deadline for receipt of nominations is different from other categories. November 30, 2021 is the closing date for nominations.


Grand Prix – sponsored by Trison

There will be one top accolade awarded by the judges to the company whose entry or entries they consider to be the best in show from all the category winners and high commendations winners. Trison presents the Grand Prix gold award as headline sponsor of the Awards.

Deadline for entries: September 30

Time is always precious and sometimes writing an awards entry is one of those jobs put off until the last moment. For a helping hand to write your awards entries contact:

Please note that Boost Awards is not only the first and largest company expert in preparing Awards submissions, but is also completely independent. There is no financial relationship between the Digital Signage Awards and Boost and the advice you receive is confidential.

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