Digital Signage Awards Grand Prix
Netural (Vienna, Austria) wins the 2014 Digital Signage Awards Grand Prix, for their outstanding interactive innovation (Silhouette iMirror Public and Adidas), as well as their excellent work on augmented reality advertising and mobile.
Overall Achievement
Content creator EK3 (Cineplex Digital Networks)
This creative company delivers consistently high quality content for diverse clients as typified by the work submitted for scrutiny in this year’s Digital Signage Awards – for Canadian Tire, McDonalds McCafé and the Royal Bank of Canada.
Manufacturer tvONE
tvONE’s CORIOmaster mini is an all-in-one system that enables a range of video tasks to perform simultaneously, including real-time 360° video rotations and multi projector edge blending. This combination plus the mini’s software upgradeability ensures that customers maximise the long-term value of their videowall investment.
Sector
Advertising timdaa
Timdaa created an interactive video wall at eye level with 100% visibility and high impact for Apple at a prime location at IGI Airport – Terminal 3. A video wall with a resolution of 5376 x 1367 pixels, equipped with passive interactivity, using 6 kinect sensors to adapt content according to passenger movement and grab their attention.
Catering, Restaurants & Hospitality EK3 (Cineplex Digital Networks)
McDonalds McCafé brand wanted to leverage seasonal events and holidays and CDN charged EK3 with producing a spot to strengthen the specialty and premium appeal of the McCafé brand. The objective was to send a simple, feel-good message to consumers without directly promoting any particular McCafé product offerings.
Corporate Array Interactive
Array Interactive creates a powerful digital signage experience for Adobe and delivers an interactive gesture video wall to reinforce the brand’s creative legacy and ongoing technology innovation. Five custom and expansive motion graphics vignettes were created and are actively controlled simply by an individual’s movement. The content is delivered on a 1×3 video wall to accentuate the brand’s new workplace strategy and specifically their new executive floors in San Jose, California.
Education Array Interactive
The County of Midland, located in West Texas, USA wanted to create a next-generation library to meet the expectations of the modern patron. Array Interactive created the first-ever touch screen catalogue search system, as well as an interactive educational game, called Word Adventure. Digital signage technology allows patrons to search, visually view and even reserve all media types, while the game challenges kids’ spelling skills.
FINALIST: Second Story
A centerpiece to North Carolina State University’s Emerging Issues Commons and a beacon to attract visitors, the Pulse is an 82-foot hanging sculpture that displays a stream of up-to-date information about the state of North Carolina including statistics, quotes, tweets, and news.
FINALIST: Second Story
At the Emerging Issues Commons in North Carolina State University’s Hunt Library, the ConnectionsExperience brings data to life. A 16-foot interactive wall reacts to a visitor’s presence and artfully visualizes information and statistics relevant to North Carolina. Nearby interactive tables provide a chance to get more detailed with the data.
Retail EK3 (Cineplex Digital Networks)
The RBC Interac E-Transfer brief was one of those projects that required a lot of copy to educate viewers and explain how the product worked. Having no audio to aid the delivery, the task required careful consideration and a deft hand at making the story make sense visually and enjoyable to watch.
AWARD OF COMMENDATION EK3 (Cineplex Digital Networks)
How do you incorporate the human element into something like a vehicle alignment? This was the challenge posed by Canadian Tire. A pull on the heart strings and a demonstration what happens when your vehicle will not track in a straight line was needed. It had to be simple and direct, so the idea of depicting a child, affected by the problem, became an instant hit.
Transport & Travel Terra Digital – Digital City project
The Terra´s Digital City Project in the Yellow Subway Line is one of the most innovative and disruptive ever conceived for a Subway Line. It has a brand new way of impact subway´s user by taking their momentum into consideration when delivering advertising. There are a lot of clients (multinational as well as large Brazilian companies) that have advertised their products since the project launch and have been extremely happy with the results. The Digital City project has definitely taken Terra to an upper level when talking about offline advertising.
FINALIST timdaa
After great success in winning a bronze DSE Apex award for Exceptional Digital Signage Network of T3 IGI Airport -Delhi, for its planning and its success, expectations were high for maintaining the success story of a most successful digital signage network. Timdaa created an interactive video-wall at eye level with 100% visibility and high impact for Apple at the premium location in IGI Airport – T3. A videowall with a resolution of 5376 x 1367 pixel, equipped with passive interactivity using 6 kinect sensors to adapt to the passengers movement and change content accordingly to grab the attention of passengers.
https://www.youtube.com/watch?v=deBi8aX1JUE
Content & Creativity
In School or On Campus Second Story
A centerpiece to North Carolina State University’s Emerging Issues Commons and a beacon to attract visitors, the Pulse is an 82-foot hanging sculpture that displays a stream of up-to-date information about the state of North Carolina including statistics, quotes, tweets, and news.
AWARD OF COMMENDATION Multitaction
Standing over two stories tall, The Cube at Queensland University of Technology is a mind-blowing visual experience designed to inspire and engage the public’s interest in the fields of science, technology, engineering and math through interactive technology. The installation also stands as a remarkable pillar of education for the future that integrates teaching in a fresh format. The Cube encompasses a wide variety of curriculum-related education programs for secondary school groups that will inspire new levels of thinking through hands-on, interactive workshops, labs and digital tours.
In the Malls Array Interactive – Embarcadero Center Wayfinding (Judges’ nomination)
Boston Properties, one of the largest owners, operators and developers of commercial real estate in the nation, sought to elevate one of its premier shopping centers; an open-air mall in San Francisco, California called Embarcadero Center. The effort included the strategic integration of newly designed way finding signage—both traditional hardscape signage as will as interactive directory applications—to more effectively usher guests to desired destinations across a complex environment consisting of four distinct buildings with three floors each. Array Interactive architected, designed, developed, and installed a custom interactive wayfinding solution to create an intuitive, dynamic and simplified solution for directional assistance.
Netural (Vienna, Austria)
Several technologies combine to create the Silhouette iMirror Public, a spectacular interactive sales display. It was initially conceived as a web-based, pre-sales, marketing tool and subsequently as a mobile app. It invites users to try on Silhouette eyeglass models, virtually, in convincing augmented reality. Upsizing this technology to largescreen format and taking it to shopping mall environments required a tricky combination of augmented reality, motion-controlled interactivity and 3D. The result was Silhouette iMirror Public, a life-size digital signage “mirror” which premiered at Vienna International Airport´s Heinemann Duty Free in July 2013 and made headlines.
http://www.netural.com/en/news/imirror_public_am_wiener_flughafen
In Store EK3 (Cineplex Digital Networks)
The brief from the Royal Bank of Canada about Interac E-Transfer showed it was one of those projects that would require a lot of copy to educate viewers and explain how the product worked. With no audio to aid the delivery, content production required careful consideration and a deft hand at broadcasting a story that makes sense visually and is enjoyable to watch.
AWARD OF COMMENDATION EK3 (Cineplex Digital Networks)
How do you incorporate the human element into something like a vehicle alignment? This was the challenge posed EK3 by Canadian Tire. Pulling on the heart strings and demonstrating what happens when your vehicle won’t track straight needed to be simple and direct, so the idea of depicting a child, affected by the problem, became an instant hit.
FINALIST EK3 (Cineplex Digital Networks)
McDonalds McCafé brand needed a spot to strengthen the specialty and premium appeal of the McCafé brand. The objective was to send a simple, feel-good message to consumers without directly promoting any particular McCafé product offerings.
Elsewhere Terra Digital
The Terra´s Digital City Project in the Yellow Subway Line is one of the most innovative and disruptive ever conceived for a Subway Line. It has a brand new way of impact subway´s user by taking their momentum into consideration when delivering advertising. There is a lot of Clients (Multinational as well as Big Brazilian Companies), which have advertised their products since the project Launch and have been extremely happy with the results accomplished. The Terra´s Digital City project has definitely taken Terra to an upper level when talking about offline advertising.
Technical Innovation
Interactivity Netural (Vienna, Austria)
Several technologies combine to create the Silhouette iMirror Public, a spectacular interactive sales display. It was initially conceived as a web-based, pre-sales, marketing tool and subsequently as a mobile app. It invites users to try on Silhouette eyeglass models, virtually, in convincing augmented reality. Upsizing this technology to largescreen format and taking it to shopping mall environments required a tricky combination of augmented reality, motion-controlled interactivity and 3D. The result was Silhouette iMirror Public, a life-size digital signage “mirror” which premiered at Vienna International Airport´s Heinemann Duty Free in July 2013 and made headlines.
http://www.netural.com/en/news/imirror_public_am_wiener_flughafen
AWARD OF COMMENDATION Displax Multitouch
Skin Multitouch is an innovative multitouch technology for large displays. Besides being the first true multitouch (3 or more touches) procap foil in the World, it also features XTR-Shield, a unique noise filtering technology that allows the sensor to be really close to the lcd (avoiding parallax effect). It also features XTR-Pressure, a pressure sensing technology (unique in procap) and palm and arm rejection. It is manufactured from 30” to 100”, up to 20 touches and is available for Windows, Linux, MacOs, TUIO and Raspberry Pi.